Some SEO experts often mention short tail and long-tail keywords. Short tail keywords themselves mean short keywords, which usually consist of one or two words, while long-tail keywords are long keywords, which usually consist of more than two words, these types of keywords usually use three, four, five, or more. To find out the right keywords for your website, these King Kong advertising reviews can explain.
If you are a person who is just starting to optimize your website using SEO, you should use long-tail keywords because the use of these keywords provides a greater opportunity to rank or order better and get more targeted visitors.
Brand Keyword and Generic Keyword
Here there are also types of brand keywords and generic keywords, brand keywords mean types of keywords related to the brand or service that you are offering. While generic keywords are keywords that are related to the business you are running. Apart from that, all types of keywords, both brand keywords, and generic keywords must be optimized properly so that your website is easier to find.
Variations or combinations of brand keywords and generic keywords must be done well, and this will give you maximum results that will be very beneficial for website performance.
Reasons why keywords are important for SEO
Keywords are one of the keys and sources of visitors coming through search engines, and this is one of the benchmarks for the success of website optimization carried out using SEO techniques.
Maybe many people have felt optimizing their website, many keywords have appeared on the first page of Google or the Search Engine Result Page (SERP). But after researching, it turns out that not many people visit the website and of course, there are no conversions.
Google will provide information that is relevant to the word or series of words used in the search engine. The search results on the first page will display 10 websites with the highest level of relevance to what people who are looking for information expect.
The right keywords themselves will provide visitors with information according to the business that is being undertaken or something they are looking for. Sometimes it is necessary to do in-depth research before determining which keywords to use for a business website.